FIXTURES & FIT-OUT FOR 33 STORES IN THE UK

Fitting-out fashion stores for Cotton Traders

Refreshed store image for Cotton Traders
Cotton Traders, a British retail brand, was established in 1987. The offering features a range of casual clothing for men, women, as well as accessories and home furnishings. In late 2017 the company introduced 2 new brands: Cotton Traders Home and Cotton Edits concepts to its portfolio. The company owns over 70 stores in the UK.

CUSTOMER EXPECTATIONS

Furnishing Cotton Traders stores across the UK since 2014

We refreshed Cotton Traders stores image and also designed new store concepts for Cotton Traders’ 2 new brands. Since the beginning of our co-operation we have delivered 33 stores for the customer.
Expectation 1

STORE REDESIGN

The goal of the project was to redesign store chain’s interior to improve customer experience. Cotton Traders’ requirement was also to assure optimal flow in sales space.

Expectation 2

TIGHT SCHEDULE

Another challenge for our team was a short deadline for finalising the new design concept – 9 weeks – from an initial enquiry until final completion.

COOPERATION WITH COTTON TRADERS IN NUMBERS

2014
That year started our cooperation with Cotton Traders
33
The number of stores we delivered for the customer
1
We have been working for the customer across the United Kingdom
3
We did new store image for Cotton Traders and also created new concepts for 2 new brands: Home and Edit

CASE STUDY

Fixtures and fit-out for fashion store chain

New store image, fixtures and fit-out for home décor stores

We have been designing, manufacturing, supplying and installing store fixtures across Europe for over 15 years.
How do we manage to meet the expectations of retailers in the UK? 

It’s all thanks to our operating model built on our own key resources and philosphy based on:

  • own production facilities + outsourcing from China
  • experienced designers and engineers
  • 4 warehouses located in Europe, including the UK
  • own fit-out teams + partner network
  • SAP-powered operations
  • efficient supply chain management
  • excellent customer service

Improved customer experience

Our designers in cooperation with Cotton Traders’ team created the new store concept and design.

When designing the new store arrangement we took into account the customer journey for the best customer experience and best product exposure.

One-stop-shop-service

We manufactured bespoke joinery, metalwork and all board fixtures. Fit-out services included also flooring, wall finishes, lighting and signage sourced by CAPS Group approved sub-contractors.

Some of the projects required completion under an extremely tight schedule: we managed to successfully complete them in just 9 weeks from an initial enquiry until final completion.

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