HOME DÉCOR STORE FURNITURE AND FIT-OUT

New store image for Julian Charles

„One-stop-shop” customer service
Julian Charles was founded in 1947. The Company offers a full range of home furnishings, bedding and curtain collections that are luxurious yet affordable.

CUSTOMER EXPECTATIONS

Home décor store furniture design, manufacture and installation

We have completed 13 Julian Charles stores in the United Kingdom since 2015.
Expectation 1

NEW DESIGN

The new design needed to reflect softness, calm and peaceful atmosphere, emphasize the luxury style and also highlight flag products of Julian Charles: luxury beds and home accessories.

Expectation 2

FULL SERVICE DELIVERY

The customer expected a full-service delivery: design, fixture manufacture and installation, as well as store fit-out. The need to refit the store interiors arises regularly.

CASE STUDY

Home décor store furniture and fit-out

Design, manufacture and installation of home décor store furniture

We have been manufacturing, supplying and installing store fixtures across Europe for over 15 years.
How do we manage to meet the needs of retailers?

It’s all about our operations model built on our own key resources and business philosophy based on:

  • own manufacturing facilities + outsourcing from China
  • 4 warehouses located across Europe, including the UK
  • team of experienced designers and engineers
  • own installation teams + partner network
  • SAP-powered operations
  • efficient supply chain management
  • superior customer service

New store image

Our team created the new store identity by adjusting fixture formats: big displays to highlight luxury beds and bespoke wall bay systems for home accessories. Replacing metal materials with light coloured board created a more inviting ambience.

Full-service package

We have completed the new Julian Charles store design and we are now rolling it out on an ongoing basis.

We provided  Julian Charles with a full service beginning from design, development through manufacturing to fit-out (including flooring, decoration and new lighting).

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