MAKE STORE FIXTURES YOUR EXTRA SALES MANAGER.
Good store display fixtures and stands should “work” like an effective sales manager. Always achieve their set goals and never get tired. How to do this? Read our article to find some useful tips and solutions.
DISPLAY FIXTURES AND STANDS
AS THEY SEE YOU, SO THEY PAY YOU
Some specialists think that store fixtures and displays should act on clients’ subconscious. And push them to make an impulse purchase. But it’s still not enough. The real experts know you need to change impulsive reactions into money. But there is another layer to this. Other relevant issues are to have shelved racks, store counters, mannequins, stand displays and other store fixtures that:
- show your brand DNA
- give a positive customer experience during each stage of shopping. from the beginning when the client focuses on the item, through the right location of the product to an easy purchase
- ensure a fast return of investment in your store fixtures
The most important display fixtures and stands are:
- gondolas with shelves
- hot spots
- shelved racks
- “snake” type displays (store fixtures supporting your sales leading up to the checkout counter)
- store fixtures behind the cash desk
EFFECTIVE DISPLAY FIXTURES AND STANDS – 3 RELEVANT TIPS
Going cheap on your store furniture is not worth it.
But it doesn’t mean you need to spend a fortune on them. Work with true industry design specialist and get the optimum store fixtures design. Eliminate irrelevant pieces and elements that bring you extra material costs and no benefits in sales.
Clear brand touch and feel supported by your store fixtures.
Bespoke store fixtures and displays manufactured and tailored to your brand needs are key. Working out your brand store concept is the entry point. Only then you can really be sure that your brand identity is reflected in the store. And then you don’t need to worry that some elements will not match to others.
Store fixtures: where functionality meets the art of visual merchandising.
An experienced shopfitter knows what it takes to get your fixtures right. In the store fixtures design and then manufacturing process a lot of factors need to be considered. It is all about the right mix of design, material technology and visual merchandising expertise for your store fixtures and displays to be functional. And, well, sell like crazy.
STORE MANNEQUINS ON DISPLAY
FIRST IMPRESSION IS KEY
Better price in store equipment package
Planning your store equipment? Don’t forget to think about your shop mannequins for hot spots and store windows. Why? There is an easy answer – it’s consistency. And it’s the price. If you decide to purchase them from another supplier, it may increase your costs. Buying a package of store equipment from one supplier often is less expensive. And involves less co-ordination and trouble.
Display fixtures and stands visual consistency
Purchasing mannequins that match the style of the store and the size of display fixtures also ensures visual consistency. And this is one of the elements that affects customer experience. Also, the entire retail industry is competing for the best first impression. Downplaying the importance of display mannequins can prove to be very costly.
Quick WOW or… OUCH/ UGHH
Store mannequins are a piece of store fixtures that provides a quick WOW effect. Or can effectively discourage a purchase. Customers can see low quality material and poor manufacturing at first glance. And the platforms where you want to put your mannequins if they are too large or too small might be an eye sore. In short: if you want to succeed, you need to focus on details. And it’s worth taking care of them from the very beginning.
POS DISPLAYS IN THE STORE FIXTURES MIX
STORE FURNITURE THAT SELLS HERE AND NOW
Bespoke POS display options
Floor stands, mini stands and counter POS displays, in-store displays. Totems, POS displays, sales stands… There are many of them. They differ in size, shape and functionality. However, they also have something in common. They must maximally focus customers’ attention and push them into impulsive shopping decisions.
When you’re planning your store concept you should also think about their location and the materials they’ll be made of. Remember that each type of stands, displays etc. lead to different purchasing mechanisms.
POS display designed for what you want to achieve
The choice of your POS stand with its lighting and designated location may emphasize the exclusivity of the product. Or show off discounts on popular products. The wrong selection of display elements might bring you the opposite effect to that you wanted to achieve. That’s why you should not only remember about all technical aspects, but also take into account these psychological characteristics for your target group too.
Read more about POS displays:
Working on a new store concept or retail showroom? Need help in re-designing your display store fixtures to get more sales? At CAPS we employ the art of visual merchandising and materials expertise to get the most of your store fixtures. Contact us and check what we can do for you.