Modular motorvehicle showroom displays for Harley-Davidson

We designed a strong and modern looking display set for the iconic brand to feature their bike of the future. The frame, coupled with deep matt dark grey finish and shiny electric blue elements, created a perfect environment for the H-D LiveWire™. The sharp edges of the units highlight the cutting edge new technology of the motorcycles. And, differentiate the display from surrounding units in the dealerships. Plus, an integrated digital platform focuses attention on the unit while emphasizing its modernity.

We used laminated board for the plinth display, plus LED lighting accents.  On the totem, metal was the core construction together with magnetic graphics.

The new H-D LiveWire™ collection is available for the H-D dealers in two versions. First one was a stand-alone totem. And, the second option was with a plinth added. With this this solution we accommodated any dealerships space and budget.

Having received an approval of the design concept from the client, we manufactured and delivered display units to 60 Harley-Davidson dealerships across Europe. The displays rollout was done in September – December of 2019.