STORE FIXTURES FOR MOTORCYCLE SHOWROOMS WORLDWIDE

Showroom fixtures for 780+
Harley-Davidson
 dealerships worldwide

Great customer service for a global brand
Harley-Davidson® is the legendary American motorcycle manufacturer, founded in 1903. It is an iconic brand widely known for its loyal following — with owner clubs and events worldwide as well as a company sponsored, brand-focused museum.

CUSTOMER EXPECTATIONS

Delivering showroom fixtures for Harley-Davidson worldwide since 2010

CAPS is an authorised fixture supplier for Harley-Davidson® globally. We have supplied fixtures for over 780 dealerships worldwide.
Expectation 1

GLOBAL SUPPLY MANAGEMENT

Client expects us to manage multiple supply chains in various regions for delivering fixtures and fittings to Harley- Davidson® dealerships worldwide. All the while providing a consistent, superior customer service.

Expectation 2

ONE-STOP-SHOP

Client expects us to deliver branded metal and wood and/or board fixtures and fittings in line with the development of the brand image. Including through regular launches of new fixture and display collections.

COOPERATION WITH HARLEY-DAVIDSON IN NUMBERS

2010
We have been cooperating with Harley Davidson for over a decade
780+
Dealerships worldwide received our fixtures
75
The number of countries our showroom fixtures were delivered to
6
The number of continents H-D fixtures were delivered to

CASE STUDY

Supplying store fixtures to motorcycle showrooms worldwide

Manufacture of showroom fixtures

We have been delivering store fixtures for Harley-Davidson dealer showrooms globally since 2010.
How do we manage to meet the needs of such a global, iconic brand?

It’s all about the unique CAPS business model built around our global resources and philosophy based on:

  • own production facilities + outsourcing from China
  • 4 warehouses across Europe
  • team of experienced engineers and designers
  • SAP-powered processes
  • efficient supply chain management
  • great customer service

Customer service package

Especially for H-D, we created a supply model for dealers: manufacture and supply of Harley-Davidson® showroom fixtures using in-region supply chains: in Europe (Poland) and China.
CAPS are also responsible for leading periodic adaptations of fixtures and POS displays to support new H-D merchandising strategies.

Going the extra mile

We always look for ways to improve the way we run our business. To support our customer even better, we created  a dedicated online CRM program for tracking orders and archiving dealer fixture data for the client.

Efficient communication is key. We always communicate changes to the Harley-Davidson® dealers  via bespoke catalogues and informational materials designed specifically for each global region.

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