5 IN-STORE SOLUTIONS THAT DRIVE SALES
It’s time for a fresh delivery of inspiration! Let’s discuss the spaces that make a direct impact on your sales figures: hots spots, kids’ corners, fitting rooms, impulse shopping fixtures and store checkout counters.
Learn from our practical experience in bespoke store fixtures manufacture and shopfitting. And get inspired!
Ps. This is a 4-minute read
BESPOKE STORE FIXTURES: HOT SPOTS
PROFITABLE STORE DISPLAY ZONE
… and what if a store display would inspire customers to check out your merchandise at first sight and your store promotion zone would result in making a purchase?
Bespoke store fixtures should be like your efficient shop assistant that works all day and never asks for a salary increase. Store displays such as Hot Spots are super store attendants that in a split second engage customers and convert the visit into a sales transaction. That’s why a Hot Spot should be considered as an investment and not as an expenditure.
HOT SPOT STORE DISPLAYS
STRATEGIC SELLING POINT
Hot Spots are the very store displays that place your products into customers’ minds and put decision-making processes in motion. These include window displays, demo zones and display fixtures at the front or at the back of the store.
The question is, what factors decide the result of a promotion that triggers a desire to make a purchase? What makes it possible to win or lose a customer within just a few seconds? How to display best-selling items and high-margin merchandise?
As always, the devil is in the details: everything starts with a well-thought out VM strategy, design concept and store fixtures well-fitted into the space for an optimised user experience. The bespoke store fixtures manufacture and installation are just the final steps.
Read more about Hot Spots
KIDS’ CORNER IN A STORE
FUN IS WHAT KIDS LIKE THE MOST!
…and what if we could change a child’s boredom into a pleasant excitement of attractions that combine safe playing with educational entertainment?? Then, toddlers and older kids, instead of complaining before going shopping would remember about some kids’ attractions in your store (whether it is a kiddy pool with soft balls, creative games and DIY station, it is up to you) from the last visit and would be looking forward to coming along. It is worth investing into a kids’ corner so that shopping with kids in tow would not be a frantic race through the store, but a nice and exciting experience for everyone involved.
KIDS’ CORNER THAT PAYS OFF
FRIENDLY IMAGE + HIGHER SALES
When parents are sure that their offspring can play safely and have fun in a store, they themselves can take their time to look around the store and browse through merchandise in peace. No more hectic runs among shelves or stressful attempts to try on some clothing. In short, kids’ corner in your store is not a whim, but it is a pro-selling solution that translates into a comfortable shopping experience and creates a friendly brand image.
WHAT STORE KIDS’ CORNER SHOULD BE LIKE
FUN ENVIRONMENT FOR KIDS AND TODDLERS
What should the ideal kids’ corner be like? First and foremost, it should be safe. This is the highest priority so make sure you do it right. Secondly, it is useful to design the kids zone in a way so it could be used by kids of different ages- both toddlers and bigger kids. Think diversity of attractions: from blocks, through artistic and creative jobs through, if possible, some space that allows for mini sport activities. Can this be done in a relatively small space and within a reasonable budget? Absolutely! It’s all down to a creative concept and imagination!
Read more: Kids corner in a store
BESPOKE STORE FIXTURES FOR FITTING ROOMS
SMALL SPACE OF BIG IMPORTANCE
… and what if a fitting room could become a space where trying on a piece of clothing would be done in maximum comfort and with a discreet atmosphere encouraging the desire to buy? You don’t have to re-invent the wheel to achieve the fitting room look and feel that enables a positive experience. Simply apply some proven solutions and add some creativity. In short, this small space can really become a big influence on your customers’ shopping experience.
The fitting room experience should be positive from the moment a customer enters the changing room, from trying on clothes up to the moment of getting out from the changing room with final selections in hand. Each second of that time has a direct influence on the overall customer experience and the final impression the customer has about visiting your store. This is where brand loyalty is decided.
FUNCTIONAL AND PRO-SALE FITTING ROOM
4 MISTAKES THAT DISCOURAGE A POSITIVE PURCHASE DECISION
Even though some details seem to be trifling, in reality small mistakes in the fitting room design can obstruct finalising the transaction and negatively affect customer experience. Too small a space, no space for putting aside personal belongings, wrongly located hangers and too little privacy when trying the clothes on…. These are only a few cardinal mistakes that can be found in many stores’ fitting rooms. Would you like to avoid the mistakes?
Read more: Customer in a fitting room
BESPOKE STORE FIXTURES: ‘SNAKE’ TYPE DISPLAY
SELLING UP UNTIL THE LAST MOMENT
… and what if your customers, when standing in line to the cash desk, instead of browsing their phones look at your products and think what else to throw in their basket or cart. With Snake type display fixtures, you can transform waiting space into a zone where sales don’t end but continue on. This is usually where impulse shopping items are displayed.
DISPLAY FIXTURES BY THE CHECKOUT AREA
GOOD IMPRESION AT THE FINISH LINE
Pleasant impulse shopping will increase sales figures and leave the customer with a good impression on the last stretch to the checkout. This way your store gains twice: you will improve your financials and you will create and strengthen a positive brand image in your customer’s mind. And it is worth remembering that a friendly brand image is something that money can’t buy.
Read more: Impulse shopping fixtures
BESPOKE STORE FIXTURES: CHECKOUT COUNTER
… what if your store checkout counter was functional, personalised and reflected your brand DNA while leading to extra impulse shopping? This is not about new technologies in retail, but the properties and benefits that a well-designed store checkout counter provides. This seemingly ordinary store fixture can deliver extraordinary results, especially when you ensure a positive user experience.
MODERN STORE CASH DESK
PRO-SALE MUST HAVE
Where to locate a store cash desk? What shape should it have? How to disrupt queuing lethargy and focus customer attention on what’s important for you? What to do in order to attract customers to your new promotion and help them browse last impulse shopping items while waiting for their turn at the cash register? How to influence customers from different target groups and employ your CSR elements? Get answers to your questions and use our ideas and inspirations in your store!
Read more about: Store checkout counter
SELF-SERVICE CHECKOUT COUNTRES
FAST AND CONVENIENT PAYMENT IN YOUR STORE
Self-checkouts are getting more and more popular. This effective and convenient payment solution is successfully applied in stores, fast food restaurants and service points. They offer a lot of benefits to both customers and the brand. However, there are some challenges that need to be addressed before implementing the modern payment solution. Is this something you are considering for your business? Get some practical insight into this topic! Read more about self-service checkout counters here